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Find your life partner at the click of a mouse

Staff Reporter

MADURAI: Elders' words on arranging marriages, `kalyanam pannipar... ,' may soon lose reference as arranging marriages will no longer be a problem as everything is within reach, thanks to technology and Shaadi Point, a matrimonial service provider that helps one find an ideal match.

Shaadi Point, offline business division of Shaadi.com, launched its first outlet in Madurai on Monday. G. Narayan, regional head of Shaadi Point, and N.N. Kannappan, president of Gandhi Narpani Manram, inaugurated the centre.

N. Mahadevan, centre manager, said that the goal of the company was to lend structure to fragmented matchmaking and the wedding services industry in India so that customers could benefit through efficient, scalable and low-cost services.

He said that since its inception in 1997, the company continuously strived to bridge the gap between geographically dispersed Indians and South Asians by providing a "private, secure and successful matchmaking platform."

It is the first national network of one-stop matchmaking centres (retail outlets) across the nation. Every point is connected to the central database of prospects through a proprietary technology, specially built for the purpose. This helps create a pool of possible brides and grooms from across the nation, which is available to Shaadi Point members from any Shaadi Point centre in the country.

The centre offers free registration for people who want to feed their bio-data into the central database. Once the bio-data is added to the central pool, the person will become a member. He/she is helped to search for a suitable match.

The search can run on 15 parameters such as gender, age, height, body type, complexion, religion, caste, mother tongue, education, occupation, diet, city, country, etc.

The matches thrown up from the database can be seen by the member in detail along with the photograph of the prospect.

A printout of the short-listed persons' bio-data along with the contact details is made available to members to help them contact the parents of the prospective bride or groom. At this point, the individuals have to pay for the centre's services.

In addition to helping people find a suitable match, Shaadi Point plans to shortly launch additional services such as astrology, matrimonial classifieds, matrimonial events, wedding planning, expert advice and arrangements for the honeymoon.

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