Magical sparkle
SHILPI MADAN
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A few celebrities tell us what the yellow metal means to them ...
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Bipasha Basu, actor: I love gold jewellery. In fact, Bappi da wears such lovely gold jewellery; it’s full of these little Gods. I think gold looks chic and traditional both and makes for a great investment.
Whether it is a tiny gold Ganapati clasping a weathered rudraksh, maharani necklace gifted to you on your wedding day by your grandmother or simply the nuggets you procured during your Dubai trip, gold holds an everlasting appeal and a viable monetary value.
As the bears and bulls play hookie and the realty pie staggers to retain a sustainable foothold, the yellow metal beckons every woman and her cup runneth over.
Meera Mahadevia, accessories designer: I believe gold lasts forever. Buying gold is considered auspicious in our culture as well. In my mind there is nothing that surpasses the magic and appeal of traditional jewellery for a woman. It lights up every occasion. In times like this it makes sense to invest in the yellow metal. In fact I have brought in 24K gold as embellishment in my Rajwada collection of jewelled totes, as a celebration of life. There is a gold Ganesha in all our offices.
Poonam Soni, jewellery designer: Gold is a great buy during these days. You can never lose with it.
Krashani Sivamani, entrepreneur: My husband regards gold as an auspicious inclusion around every festival. Gold simply never goes out of style.
Kirron Kher, actor: I treasure my gold jewellery. May be because I am a romantic. But I value it as heirlooms too. I believe in buying it around the year.
Shweta Kawatra, actress: Earlier, the idea of investing in gold biscuits was popular. Now with property prices down, the stock market taking a severe beating, I find parking income in the yellow metal as a wise option. You can encash it at any time, at zero loss assuredly because in India especially around the wedding season, gold comes at a premium. You just can’t lose when you pour hard earned money in these chips.
Malaika Arora, anchor: I have an amazing collection of diamond rings and gold jewellery. There is no doubt, gold sparkles both as an investment as well as an accessory.
Rashmi Dogra, painter and accessories designer: Nothing compares to the metallic glint of gold. I either believe in stocks or in the weight of gold as my savings pot.
Neelam Kothari, jewellery designer: Semi precious jewellery looks trendy but carries less resale value. Gold is forever.
Tarana Masand Rajpal, fashion designer: The beauty of investing in gold is that you can both hoard it and flaunt it. I choose my gold in a unique finish each time to be able to wear it with my creations as well as change it as often as I want.
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