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It's raining gems and jewels...
`DIAMOND is girls' best friend,' clichéd but true. And no matter what, even a tiny diamond doesn't fail to put that "sparkle" into `her' eyes. Well... Hallelujah! Ladies, bat those sparkling pair of eyes at least three times, because three of the leading names in diamond and gold jewellery, both Indian as well as international, have recently launched their exclusive collections just for you. The past 15 days have witnessed the launch of "Cygnus", an exclusive diamond range from Laxmi Diamond Group; "D'damas" a contemporary diamond collection by Damas, Dubai and Gemplus Jewellery. Besides, Delhi-based Lalsons Jewellers have frozen `Gold Prices' celebrating its fourth anniversary.
Synonymous with its name, "reach out to the stars" is the theme for the "Cygnus" debutant collection, which has an exquisite range of diamonds embedded in 18 carat gold for the new born to the bride. The design is basically contemporary, but is said to be with a hint of traditionality targeting women right from their first step into womanhood at age 18. The price range is a startling Rs.1,000 to Rs.30,000. On the other hand, we have "D'damas," which boasts of combining `international quality with Indian values.' Under this banner, nine collections are being launched in their first venture into the Indian market, with `Diamond Mangalsutram, Vivaah ring collection, Jhalak body jewel collection, Raena partywear collection, Triana three diamond collection, Fior floating diamonds, Anika, Taarika and Princess Diamonds."
But Lalsons Jewellers offer is by far the most interesting. Celebrating their fourth anniversary, they have frozen the prices of gold at Rs 5,060 for 10gms if the market price stays within the upper limit of Rs. 5,500 for 10 gms during the offer period, which lasts till September 30. The frozen rates may come down more in case the price of gold falls, said Rajiv Verma, Managing Director of Lalsons Jewellery Limited.
Another scheme that was announced by them is the "Lalsons Gold Licence" and the "Blue Topaz Anniversary Bash," in which all their customers with the number `4' in their birthday, marriage anniversary, credit card number will get a surprise gift besides every fourth customer. Now, if that isn't a reason for a gleeful smile along with that sparkle in your eyes... what is?
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