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The big F, fashionably
NOT FOUND in the US of A. Asia's first in India. Asia's second is also in India. We may not look that chic in routine but Fashion TV is in replication mode these days to join the length and breadth of this country of around five lakh villages with F bars and lounges taking style out of screens to scorch the real. Yes, after Bangalore, New Delhi is the latest to join the channel's bandwagon of cities with F bar and lounge, where you can spot the `hot' interspersed with dollops of fashion events.
Overlooking Qutab Golf Course, and spread across 4000 square feet, the place comprises three zones with a decent dining area, a stylish retro bar and a profligate lounge on the first floor weaved together by lighting from subtle candles to loud protuberances peeping out from every unexpected corner, visual and sound imagery creating a hallucinating experience with shouting as the norm in this high decibel zone.
"In the last two years we have grown as a brand and this is our latest way to bring fashion to people's lives," says Sanjay Mani, head Licensing and Merchandising, Fashion TV India. Sanjay nods in affirmation, when one enquires, is it one of the so-called Swadeshi channel's outrageous attempts to put a competitor in the market that has emboldened the Paris-based channel to experiment in the Capital? "Delhi has a proven proclivity for fashion and high design and we are planning to take the concept to all the metros and the satellite towns."
And the aficionados were indeed present led by the czars and czarinas of high fashion in full attendance to give an insight into what future holds. It may be outrageous for some, creativity for others but definitely not peaceful for eyes and soul. But the rule of these high-octane dos is to leave the p-word at home and behave as an errant on an errand.
So we had Rohit Bal with his band of Asian Nomads in sindur and bindis making a statement on gender equality - a repeat of India Fashion Week's performance. Malini Ramani with Indian tag on her back got a good following of shutterbugs but when it was time to get off them and showcase she miserably failed with her gaudy designs. It was Tarun Tahiliani and to some extent Rina Dhaka's collections that provided some solace to the limbs to jostle in the company of Delhi's denizens. It was only the bartenders who were having a ball. Ask hunk Ajay Balhara about the disciplined chaos, on the first day and he terms it, as a first impression is the last impression thing. But isn't fashion all about making the first impression forceful?
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