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The bride is ready... and willing

The modern bride is ready to experiment with her looks to get the looks that matter. And fashion designers are ready to dress up the bride for the all-important day. ANUJ KUMAR tells a thing or two about lehenga, cholis and all that


EVERY YEAR as solemn gives way to ceremonial, shradh make way for navratras, Divya Gurwara comes with her bagful to dress up the bride for the all-important rite that corrects, completes and checks the life depending on how you take the knotty affair.

Bridal Asia's rituals start this Thursday with ramp shows displaying the flair of leading stitching sovereigns from India and Pakistan followed by an exhibition from this coming Monday at hotel Taj Palace in New Delhi.

So what is in store for those waiting for the D-day to arrive sooner than later?

"Today's woman has become quality conscious as well as brand conscious especially when it comes to her marriage. The basic look is going to remain the same but the modern bride is getting bolder and is ready to experiment with colours and cuts," shares Divya, running the show since 1999.


Satya Paul, who launched their bridal line last year with Bridal Asia, epitomise the experimental angle for the nuptial angel. "We are coming up with kali-less lehengas, abstractly cut and stitched offset with traditional colours of the season like red and maroon," says Puneet Nanda, the creative head behind Satya Paul. For those who don't want to carry the load of 50 kg ensemble Nanda offers the option of Polka dotted lehengas. "We are catering to a clientele bored of seeing their mother and relatives in heavy zardozi stuff. We are showcasing saris with motifs from leading European artists and for the first time introducing prints in bridal line," claims Nanda.

This seems to be the trend this year as Monica Bhayana of Dar-e-Aab, whose Kashmiri creativity will be on display during the exhibition shares similar notes. "We specialise in hand embroidery with tilla and aari work being the highlights. We are giving the bride the choice to move beyond the routine reds to olive greens and blues. Saris and shawls in jamawar and even jama sherwanis are going to be in great demand this season," forecasts Monica. And if you think Kashmiri dexterity fails beyond chinar then you are mistaken, as Monica promises rosy designs full of thread work.

Then if you are looking for Luckhnowi elegance in your trousseau then Vishal Mehra is a must in your options and if lehenga spells canvas for you then trust Vijaylakshmi Dogra's virtuosity.

Apart from the attire for the cynosure of all eyes, the designers are offering options for relatives as well. "For relatives we have French laced garments mostly in fusion category as short kurtis teamed up with pants," informs Nanda.

But then bridal wear has much more to it than just lehenga cholis and Divya has made sure that her fair is a one stop shop. "We are showcasing jewellery with designers like Shobha Deepak Singh participating, lingerie and even designer candles to light up the occasion."

However, why the fare meant for the subcontinent has been reduced to just two countries?

"Yolan from Sri Lanka and Maheen Khan from Bangladesh, who have participated in the past could not give us the dates because of some personal engagements and we can't shift the dates as the festive shopping is in full swing. Moreover, we can't invite anybody just for the sake of solidarity. I personally visit the countries and see whether their work will attract Indian market," reasons Divya. She is sure that Pakistan designers will fill the regional void.

Ready to unpack your purse before packing your bags?

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