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Commercial angle

ONE OFTEN sees products being promoted in cinema and on television. In Koi Mil Gaya, for instance, Hrithik Roshan is seen sipping coke. In Ishq Vishq, MTV gets good publicity, Mumbai Se Aaya Mera Dost projects BPL-TV, and Videocon in Hungama. Ingenuity in scripting the storyline is largely influenced by commercial branding. Perhaps, it's cool for the advertisers and film-makers.

(Compiled by Ranjani Govind)

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