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GOLD jewellery
GOLD JEWELLERY is a reflection of our cultural heritage. It was considered by our monarchs as a symbol of prosperity right from the medieval to modern era. Golden thrones and crowns adorned their courts. Golden utensils were used in the palaces. Our kings distributed gold jeweller to the court poets as a mark of appreciation.
Stone decked gold jewellery with exquisite workmanship adores our deities. Gold jeweller has found a place in various literatures too. Gold jewellery is also a symbol of love and magnanimity. No marriage ceremony is complete without gold. It is also a source of investment and security. It is an industry by itself as it brings a lot of foreign exchange to our nation.
N.Vijayaletchumi,
Plot No. 236, K.K.Nagar,
Madurai-20.
THOUGH THERE are several other metals jewellers prefer gold for making various ornaments because of its malleability and ductility. More so, its exquisite beauty has earned widespread admiration.The timeless beauty, cherished value and peculiar properties have made gold incredibly precious in more ways.
A.Thirumalai Prakash,
11, Roja Street,
IOC Nagar,
Madurai-18.
GOLD IS said to be the gift of Mother Earth to its wards. The gold now plays a huge role in the economy of the nation and in the economy of common people. Gold jewellery is a thing that decides the status of the family in the marriage marketThough, of late, Platinum, which is the costliest of metals, has started entering the market, still gold is considered to be suitable for jewellery and worth in India.
Investment in gold is considered to be safe and worth. People in their budgetary allocation make provision for purchase of gold jewellery. The value of gold jewellery invested some 10 to 15 years back has doubled.
In case of need and emergency the gold jeweller comes in hand for pledging and no metal or costly item or even land can be of that much use. Similarly while redeeming the process is also easy and simple in pledge of gold jewels.
Gold jewellery, no doubt is one of the flourishing business. Gold jewellery is a fashion industry and the fashion changes day by day and old fashion reappears in one or the other form. Gold jewellery has now become essential rather than luxury for the marriage market. It has the power to make or break a marriage proposal.
S.Siddhu,
XI Std. A,
VHN HS.School,
Old Kuyavarpalayam Road,
Madurai-9.
INDIANS HAVE had a passion for gold jewelleries. This is evident from the fact that India is the largest consumer of gold in the world.
The demand for gold is not only on account of its aesthetic appeal, but also on its reliability as a safer and universally acceptable form of investment than liquid currency, land etc.
The flair for the metal among the eves is starkly high. But gone are the days when the women themselves were mobile jewellery shops. Today's women, most of them employed prefer light weighing, simple-looking ornaments.
But this hasn't deterred the jewellers from wooing customers. Most jewellers in the city pull in large chunks of customers by means of various schemes such as festival offers, exchange mela, loan mela etc.
The bottom line is that, gold, no doubt, will continue to be the much sought after metal, as it had been in the past.
S.Junaith,
News Natham Road,
Madurai-2.
INDIAN WOMEN wear gold ornaments on occasions and keep them in bank lockers. The craze for wearing gold ornaments is fast dwindling. Yet the jewellery market is flourishing. People have no knowledge about the quality of gold sold in the market. Sometimes they are cheated with the impure golden ornaments. Different sellers give different types of concessions even then they get enough profit.
K.Venkataraman,
A/T/2 Porkudam Apartments,
Bypass Road,
Madurai-10.
Indeed our womenfolk have done proud to our country by building massive assets of gold in the form such enviable proclivity remain unmatched by any other economically advanced countries, despite the fact that the traders in readymade jewellery are far from default as most of them sell the articles made in less than the much publicised 22 carat fine. Nevertheless, it is advisable that instead of keeping millions and millions worth of gold jewellery mostly idling safe in bank lockers except being made use of during festivals and other occasions, it is better to ponder restricting our gold requirements (jewellery) to the minimum required and utilising the remaining liquid cash to invest in government bonds and borrowings so that the current budget deficits could get reduced proportionately. Finance Ministry and the RBI should jointly evolve a scheme to attract investments by the housewives by offering special rates of interests depending on the period of investments with exemption from payment of income tax.
M.Ratnasabapathi,
29, Maruthupandiyar Street,
K.K.Nagar,
Madurai-20.
WHILE YOU can exercise a reasonable measure of care and check about the quality of the goods bought and even insist on a guarantee or warranty against certain costly articles, there is no such thing at all in buying the precious yellow metal.
Whatever the ornaments and however costly they may be, while offered across the counter, they have to be simply believed for its quality on one's word and accepted as `pure' gold; For him the adage fits him well/here the other way: `All that glitters is gold".
The cash bills are generally not preferred, going by the fact, that they might have to pay sales tax, but they don't understand that they are `pennywise and pound foolish'.
A dishonest consumer cannot expect honesty from his vendor. While thousands and thousands of rupees are spent on purchase of jewellery, the consumer should not mind paying a little sales tax to the Government.
M.Piravi Perumal,
40, PG Mansions,
Maninagaram Main Road,
Madurai-1.
THE YELLOW shining metal has been the status symbol for a long time. It has made deep inroads into the human psyche, unenviable in nature. Gold bestows emotional satisfaction to the avaricious. But the worrying factor is the alarming increase in its price, not within the easy access of the poor. Hence, the government should check the spiralling price so as to enable the poor to purchase at least one sovereign of gold for the sake of `mangala sutra' at the time of marriage. The craze for the metal will vanish only when the concept of vanity is well perceived, realised and understood by the human mind and when vanity dispels the charm associated with the wearing.
S.V.Vaikundam,
Plot No. 139,
Swamy Vivekananda Nagar,
Madurai-7.
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