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OFTEN FASHION designers are considered to be orbiting on an altogether `different' plane, far away from the socially deprived, physically impaired, financially in too low a bracket. Though exception is not often seen as the rule here, Year 2003 indeed witnessed a few from the fashion fraternity stopping by to reflect on the lot of the needy.
Attempting to name names, here is Delhi-based designer Anju Modi. Known for bringing about popular motifs from our traditional designs with a stamp of her own, Anju this year rolled out a show by the name of `Om Shanti' specially for children with physical and mental impairment.
"Apart from the charity angle, the show was also special as it brought both designers and painters together. It gave me an opportunity to work with renowned artist Jatin Das", says Anju. Joining hands with painters, she absorbed some of their works into a line of skirts, tops, stoves and salwar kameez, earning in the process Rs. 3,00,000. "The money from the auction went to Sahan, a Non Governmental Organisation and The National Trust For the Handicapped", she informs.
Another name in this list is Payal Jain. She produced her Soul Collection this year for the benefit of cancer patients. Identified with integrating weaves and embroideries with Western silhouettes, this special collection of her had chikankari with tie and die and Benares brocades.
"I created this collection for cosmopolitan women. The karigars had designed blouses from ancient pieces. The brocades emphasised on jackets were in resplendent colours", she elaborates. The result was a satisfactory sale, the beneficiaries being The Cancer Patients Aid Association (CPAA). The money would go towards building a rehabilitation centre for cancer patients.
MADHUR TANKHA
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