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FOR THAT MIDAS TOUCH
For that MIDAS touch
IRRESPECTIVE of the season, people buy gold jewellery, as it has become a symbol of privilege. The mushrooming jewellery shops and the teeming crowds are proof that purchase behaviour has not changed with the increase in price of gold.
B. Suresh Kumar
Kuniamuthur
BUYING gold is the only thriving business in this city. Whatever be the price, people throng the showrooms to buy gold. People equate buying gold with prestige.
M R Prasad
Podanur
THE age-old tradition of investing in gold to meet emergencies is changing. Indians love gold, but the recent hike in gold prices has not only resulted in a slump in purchases but also a shift towards other precious metals and gems. People are also selling old gold to benefit from the price hike and buy new ornaments. They are the ones causing the rush in the shops.
Heera Davood
III year, BE (CS),
VLB Janakiammal Engineering College
PEOPLE have never given up purchasing gold because of price considerations. They have again started looking at it as a good investment.
B. Thiagarajan
Vilankurichi Post
PEOPLE still buy gold. It has just taken a new form. They now exchange old ornaments for new, much to their delight and that of the seller.
Vishalam Natarajan
Kovaipudur
THOSE most affected by the price hike are those belonging to the middle class. However, they try to beat the bad situation by keeping a constant watch on the price and refraining from buying when it is booming.
Visalakshi Ramakrishnan
Tamil Nadu College of Engineering
WHILE some consider gold an investment, many women, the affluent ones in particular, go in for gold ignoring the frequent rise in price.
This has been in vogue for ages and will continue to stay so.
K. D. Viswanaathan
Thadagam Road
IT is the individual's economic status that contributes to purchasing power, be it gold or anything else. However, any decision largely depends on one's perception about investment.
M. Nisha, III B. E,
Sri Ramakrishna Engineering College
EARLIER, the yellow metal was considered a safe investment as also a means to decorate oneself. But, there has been a change in behaviour, especially among women, due to fear.
Y. V. Visweswaran
Advocate,
Ramnagar
UNLIKE other investments, it is easier to convert gold into money. Hence, it is seen as a passbook for getting money during hard times.
R. Ravindran
Subramaniapuram
THE answer is no. Gold prices have been fluctuating and people are aware of it. Though prices have increased at a rapid pace, they are likely to stabilise.
K. Sundararaman
TNHB Colony,
Nethajipuram
GOLD has always charmed humans, especially women. Human nature and custom being what they are, the bright metal will continue to hold sway.
S. Venkatachalam
Kavundampalayam
GOLD has been valued for its beauty and properties. With its pristine qualities, it is only natural that demand does not decrease in the face of increasing prices.
G. E. M. Manoharan
Vadavalli
GOLD still lures because of the schemes, offers and discounts being offered. So, it is happy tidings for the jewellers and the public.
A. Sheela
Coimbatore
Kuniamuthur
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