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Marketing films
SCENE Unseen" (Metro Plus dated Jan 19) is interesting and thought provoking. Kandaswamy Bharathan( KB), the illustrious son-in-law of another KB (the veteran director-cum-producer, K.Balachander), an MBA from the IIM, Ahmedabad, with rich experience in film making and international exposure, has given a number of valuable hints, with special stress on the marketing strategy.
This will help other film producers and distributors make their ventures a success.
K. D. Viswanaathan,
F 2, KTVR Towers,
177,Thadagam Road,
Coimbatore 641013.
(Dear Readers, do write in with your comments about articles which appear in this issue to cbemetro@thehindu.co.in.
F 2, KTVR Towers,
177,Thadagam Road,
Coimbatore 641013.
(Dear Readers, do write in with your comments about articles which appear in this issue to cbemetro@thehindu.co.in.
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