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Monday, Feb 02, 2004

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Taking stock

YOU WOULD say Star seems to have the `K' virus. Not to mention their `K' serials on Star Plus, the lucky name, "Kaun Banega Crorepati", as we saw some time ago, had fired off another "Kaun Banega" series, the "Kaun Banega Mukhyamantri" show on Star News. And this time it's "Kya Karega Vittamantri", again on Star News. The occasion is the Central Government's seeking of vote-on-account in the special session of Parliament this Tuesday.

"Keeping this in mind, we are bringing to the viewers this half hour show till February 6 where we are trying to answer many questions relating to the Union Budget and provide a perspective that goes beyond reporting to explain the `why' behind each measure and decision taken in the vote-on-account," says Star President Raveena Raj Kohli. Featuring panel discussions with noted industrialists, economists including FICCI Advisor Vivek Bharti besides political leaders, the show, running since January 29 at 8.30 p.m., will address questions like what is the expected impact of Finance Minister Jaswant Singh's "pre-poll gift" on the economy and industries and ultimately the consumers? How will these sops impact the fiscal health of the Government? "Importantly, our panel is also deliberating on what will happen after the elections. Will these sops be rolled back? The idea is to demystify the vote-on-account for the common man," says Raveena. "On the day of vote-on-account, `Kya Karenga Vittamantri' will air capsules every hour. Each capsule will analyse the impact of the various sops announced on different sectors ranging from State finances, housing, loans, employment etc," she informs.

"Although there will not be an audience in the studio, the programme will go to the streets to get the views and reactions of the common people," Raveena says.

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