More to pop out of the box
Scene from "Lavanya" on Zee TV.
THE WAY serials on television are hitting the screens, it leaves one wondering, after all, who has the time to watch so many shows? But then, one also knows that the channel runners are calculative gamblers, eyeing for the bull's eye always. So the flow continues. In April too, the exercise goes on and taking Zee TV, Sony and Star Plus together, here comes a total of five additions on different dates. The first to set the ball rolling is well-known film director, lyricist and script writer Sanjay Chhel's colourful sitcom "Hum Sab Baraati" on April 4 on Zee TV.
And, as the name `baraati' suggests, it is all about the grand arrangement of Indian weddings. A hilarious soap, it revolves around a family in the business of organising marriages. From catering to mandap decoration to printing of wedding cards to jewellery designing, mehendi to video shooting, it has everything. "Also, the serial has lot of family values. Since our marriages are so colourful, its ambience naturally becomes so. It also makes me feel that the concept would not look worn out to the audience. It has lot of masala," Chhel gives his take on it. The half-hour 8 p.m. weekly starring actors like Sulva Arya, Rita Bhaduri, Dinyar Contractor, Dilip Joshi, Dimple Shah and Tiku Talsania among others, is followed by "Lavanya", the new 16-episode series of "Kabhie Kabhie" at 8.30 p.m.
Featuring Rohit Bakshi, Shilpa Saklani and Gaurav Chopra, the story revolves around Lavanya, a girl in love, and how her love takes its course.
Also, taking innovation to a new height, Zee Music now has a live dial-in show where you can play your request. In newness, this is in parallel to Channel V's recently launched "Right Bottom" where sending an SMS to the number flashed on the screen can enable you to turn your favourite music into your cellphone ringtone.
Coming back to tele-serials, next in line is Sony's "Saakshi". A Cinevista Production, it is debuting on television in its evening slot on April 10. Though the promos are already running on the channel with the lead character Saakshi being played by Mauli Ganguly of "Kahin Kissi Roz" on Star Plus, Sony is still not ready to divulge more.
"Hum Sab Baraati" on Zee TV.
However, in the pipeline is another serial on Sony for this month, "Yeh Meri Life Hai". The serial is supposed to have new actors and no - from the missing `k' in the name itself, one can make out - it is not a Balaji production. "It is not a Cinevista show but a different production house. We will talk about at in the right time," a channel spokesperson adds with a smile.
But the time has been set at 2.p.m. on April 19 for Star Plus's new addition "Kesar". A Balaji do, it would replace "Shagun" in the afternoon band. This again is supposed to have fresh faces, and Ekta Kapoor is contributing to the channel's afternoon slot for the first time.
Since the channel's afternoon shows are the most watched amongst all the channels airing soaps, "Kesar" too, its producers hope, will draw a good following.
SANGEETA BAROOAH PISHAROTY
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