Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Product placement

TAMIL SERIAL producers have found a new revenue stream by introducing `brand placement' in their daily soaps. In a popular serial, one of the characters makes a call from a public booth run by a private landline telephone company. In the serial, the female characters are invariably seen entering their house with carry-bags bearing the name of a prominent textile shop. Advertisers are trying novel ways to grab attention of TV viewers who switch channels the moment commercial breaks occur. In another Tamil serial, a character was found praising a particular brand of detergent! However the big question being asked is whether the channel is hand-in-glove with the producer of the serial and is encouraging in-programme product placement?

SREEDHAR PILLAI

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Thiruvananthapuram    Vijayawada    Visakhapatnam