Fusion jewellery is on display at `also' today
What's in this season
Lots of colour (semi-precious stones) - particularly blues, yellow's pinks
Chandelier (long) earrings
JEWELLERY HAS undergone a metamorphosis. People (at least a section) have moved on from the concept of family jeweller and jewellery stores to signature stores and boutiques, set up by designers. Just like clothes today, jewellery too has gone chic - fusion designs, different metals and stones, ornaments based on international forecasts are in. Genevieve Orsini, the venture of the mother-son duo Anju (Anjali Shah) and Pranav, is in tune with today's trend - contemporary and cool.
In the city to display their jewellery at `also' (White House Building, next to Lifestyle, Begumpet), the Shah's talk about their creative enterprise.
The name Genevieve Orsini sounds rather interesting. "It was suggested by a European friend about 15 years ago. Orsini denotes gold," say the duo. Anju started the endeavour on a small scale about two decades ago, while Pranav equipped with a course in jewellery manufacturing from the U.S. joined later. "In fact my father realised the latent talent in me and encouraged me to take up designing jewellery," says Anju. The duo has exhibited their jewellery within the country and abroad.
Trendy and smart designs with A-grade finish are their forte. The jewellery is made in 18-carat gold and plated with rhodium. Diamonds (even coloured diamonds like brown, black, pink and golden) and other precious stones are used in various ways.
The motifs for the designs are drawn from various sources. "I sketch the motif myself and then the designer does the final design. We try not to repeat a design. We do take into account international forecasts but do not follow them blindly. We are constantly in tune with what's in," says Anju, who also fashions jewellery in white gold and platinum.
In the days of haute couture, haute jewellery too is in. "Our designs are attractive. What looks good, sells fast. People are looking beyond the traditional these days," chips in Pranav. So the tradition-modern blend is visible in the jewellery. An oxidised effect on white gold, which imparts a blackish antique look, is very much in vogue these days, inform the Shah's. "It is popular in Delhi and Mumbai and we have sold quite a few sets." Their designs are not totally avant-garde. "We have to keep in mind the Indian style of dressing. So there is nothing totally foreign about the jewellery. There is a slight Victorian look in the bracelets. One of them is just a single band with an elegant floral motif on the top, while another is asymmetrical with a thread like rugged design studded with pearls. This has a hip look about it. Bracelets, with mesh like band either studded with stone motifs in the centre or just held by simple designer clasps may be a good accessory for Western wear too. Different cuts of diamonds like the rose cut (which is popular now) or the briolette are adopted to give a different look. The asymmetric look is visible in the earrings too. Pearls are Anju's favourite, so she uses it a lot with diamonds.
Pranav's course in jewellery manufacture has helped him to improve the techniques to get quality products. "Our finishing is one of the strongpoint besides the design and value for money," says Pranav.
Anju designs traditional jewellery on order basis. Her fusion jewellery is definitely for a niche clientele (mostly the upper crust of society). But there is no harm in just seeing something creative. But do it today.
Those who miss the exhibition can contact Anju at 022-23640033, 23640146.
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