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Reap as you sew


ALL THOSE garment manufacturers who fancy having hi-tech gadgets that can design stitches and pockets on denim, or embroidery machines that can prepare a sari within an hour would have got an eyeful and more at the just concluded 5th Zak Garmentech International Expo-2004 at Pragati Maidan, New Delhi.

This fifth edition of Zak Garmentech International, inaugurated by Delhi Chief Minister Sheila Dikshit, was a comprehensive exhibition of garment technology, equipment and services for the sewn products industry. India's largest apparel technology fair, it also featured the presentation of the J.D. annual design awards 2004. An elegant and exciting fashion presentation by the student designers of J.D. Institute of Fashion technology was presented with a colourful range of designs. "This would provide an opportunity for the people in the apparel industry to discover and leverage the business potential of the reverberant Indian sub-continent. Moreover, the current edition has a unique blend of products like never seen before in the previous Zak Garmentechs and has raised the expectation levels of the industry," says Syed Zakir Ahmed, Managing Director of the Chennai-based Zak Trade Fairs and Exhibitions Private Limited.

The trade fair provided a platform for buyers and sellers to build business leads for structured networking. The participants ranged from the manufacturers of apparel and non-apparel items in the sewn products and related machinery to the sewing contractors and retailers in India, Sri Lanka, China, Japan, Taiwan, Korea, Germany, Turkey, Italy and other countries.

The exhibition included a wide array of products from the national as well as international exhibitors of CAD/CAM, sewing, finishing, embroidery machinery, contracting and sourcing companies for fabric and sewn products manufacturing. Gaurav Khanna, Marketing Manager, Jingcheng (India), which manufactures embroidery related machines in China, points out that embroidery, no doubt, has become a big attraction the world over. Popularity of embroidery in India is very high, but not everybody can afford the selectiveness of a hand-embroidered garment.

Says Barkha Sharma, a J.D. Fashion Institute student, "The exhibition helped me understand the finer nuances of stitching."

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