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"Media role added sheen to Pushkarams"

No media role

Several factors put together like the age-old traditions, culture, customs, religion and faith draw huge crowds to the Vijayawada city during Pushkarams for a holy dip.

Pinda Pradanam is yet another important ritual associated with the once-in-12-year carnival.

Those who come here are totally driven by their religious belief and firm faith and media has absolutely no role to play in it.

However, on the health and security fronts, media plays a key role in spreading awareness.

A. Lalitha Bhavani,
ICFAI National College,
Guntur.

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