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"Media role added sheen to Pushkarams"

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Media did play a crucial role in influencing the crowds in the recently-concluded Pushkarams. In would not be an exaggeration to say that a large section of the pilgrims visit the place from different parts of the country based on the media reports.

The history of the holy river, the myth associated with the holy bath and the legends that go with the temples in and around the place serve as a major attraction to people to throng the river banks and wash their sins away in the holy waters of the Krishna.

The media, thus, plays a pivotal role in influencing people's opinion on all fronts, leave alone the Pushkarams.

M Sai Sirisha,
RVR & JC College of Engineering,
Guntur.

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