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"Media role added sheen to Pushkarams"

Full credit


Living in this era, one cannot help being influenced by media. It plays a vital role during this river festival which is a confluence of ancient traditions and modern culture.

The official machinery utilizes the services of the media to convey to the people about its plans and intentions for the conduct of a carnival which is directly related to the common masses.

The dos and donts, the arrangements, the precautions and everything else pertaining to the once-in-12-year Pushkaram reaches directly to the people thanks to the media.

Media, thus, can claim the entire credit for successful conduct of Pushkarams.

Ramesh Kadiyala,
N.S.C., Guntur

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