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"Media role added sheen to Pushkarams"

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I feel that media plays a major role in society. It has an immense sway on society as a whole. Television, radio, newspapers and other means of communication play a very powerful role in our daily life.

With regard to Pushkarams, the tragic death of five pilgrims on the very first day of the 12-day carnival put the officials as well as the ruling party leaders on the tenterhooks.

The initial difficulty faced by pilgrims with regard to transport, accommodation and security vanished within no time. Pilgrims who thronged the place from different corners of the State directly depended on media reports for any information pertaining to Pushkarams. Therefore, it would not be an exaggeration to say that media did influence the pilgrim rush.

D. Xavier Subhakar,
Ist M.B.A.,
K.B.N. College,
Vijayawada.

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