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Total impact
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Young techies create an impact by bringing traffic awareness and lending a helping hand
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Some gyaan on traffic rules — Photo: K. Ramesh Babu
THE VENUE: Punjagutta X Roads, commuters' nightmare especially around noon. Exactly this time around, a team of `men in blue' brave the road rage as they direct unruly traffic, talk to auto drivers and help pedestrians marooned at the zebra crossing, to get a safe passage. And also offer gifts to people wearing seat belts and helmets. Similar teams do the good deed on Khairtabad junction and other busy intersections in the twin cities.
"Acha kaam kar rahe hain public ke liye (they are doing a good job for the commuters)," says Srinivas, driver for circle inspector, Traffic Police Station West Zone at the Punjagutta X Roads, observing the feverish activity of the charged team. Especially when this is a different vocation for the volunteers — they are mostly by their laptops and revenue cycle on other days. The event: Deloitte Against Road Rage.
"Hyderabad's traffic is chaotic. This is our bit to educate people about traffic rules. And we have been getting nasty looks," says Sambasava Darbha, CRM Consultant, Deloitte, champion or team leader for the event, among other activities taken up by the company as part of the Impact Day, held on October 8.
Conscious effort
"This is a conscious effort to invest back in the community. We started the concept five years ago. Today we are celebrating it with a 30,000 strong team simultaneously across our different centres throughout the world. The team in east coast, New York is waking up for the Impact Day while we wrap up our activities here. The response has been amazing," says Sam Balaji, managing director and partner, Deloitte Hyderabad.
Going a little beyond the city, the group in Shamshabad works on Greener Hyderabad, nurturing saplings. Yet another team visits old age home with a health camp. Another adopts Gowlipada Primary School to offers basic amenities to the children — books, black boards and a fresh coat of paint for classrooms.
"We had an occasion to meet the parents who happen to be quarry workers who were happy about the programme," says Balaji, as students from the twin cities debate child labour, trafficking and abuse problems at a mock UN Assembly at Council Hall in Public Gardens -- Deloitte Against Child Labour.
A little ahead in Kandlakoya village, another group understands its `as-is' situation from residents to return with a transformation map later. Not to mention the pooling of 3,000 kilo of rice and Rs. 3 lakh to buy seeds and fertilizers for farmers in dire need, as part of the `fist full of rice programme' wherein every employee has been putting aside grains to help families of poor farmers.
"We are so engrossed in our work. Occasions help us do our bit for society. As for the road rage, we heard that many people were seen fastening the seat belts when they reached the Begumpet flyover. There is a lot of cynicism when you talk of traffic in the twin cities. You can't get up one fine day to find the problem solved. The momentum has to be sustained. Some other corporate house should take up a similar exercise to reduce the road rage," says Darbha. Any takers?
SYEDA FARIDA
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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