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The brand new brand game
Building brands today is not just about making sales. It is a complex game that uses advertising and customer psychology to make people come back, again and again, says SHONALI MUTHALALY

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Browse the new Britannica
HOURS OF new video and a dazzling visual interface top the list of the new features in the Encyclopaedia Britannica Ultimate Reference Suite 2005, a multimedia reference library for information seekers of all ages. The added features make the ...

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Trends and tidings
Times have changed, so has the tradition of celebrating Deepavali, says GOWRI RAMNARAYAN

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