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Test match telecast

THE INCREDIBLY boring and one-sided India versus Bangladesh Test series has raised the question whether the telecast of Test matches is commercially viable. Marketing men also found that it was difficult to sell a five-day game to a global audience not used to any sporting contest lasting more than a few hours. So Indian broadcasters are trying bring some innovation to the game like the Super Sixes and 20:20 games played in England, which have become popular. Here, teams with new rules play only 20 overs each and it promises more thrills and closer finishes, a marketing man's dream. Clearly this shorter version of the game makes better sense for cricket boards, advertisers and broadcasters alike.

SREEDHAR PILLAI

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