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Test match telecast
THE INCREDIBLY boring and one-sided India versus Bangladesh Test series has raised the question whether the telecast of Test matches is commercially viable. Marketing men also found that it was difficult to sell a five-day game to a global audience not used to any sporting contest lasting more than a few hours. So Indian broadcasters are trying bring some innovation to the game like the Super Sixes and 20:20 games played in England, which have become popular. Here, teams with new rules play only 20 overs each and it promises more thrills and closer finishes, a marketing man's dream. Clearly this shorter version of the game makes better sense for cricket boards, advertisers and broadcasters alike.
Male viewers
Early this year, research indicated that male viewers of TV, specially those who watch late night shows, comprise a huge untapped market. As usual, Ekta Kapoor has taken the early bird advantage by coming out with K-Street Pali Hill (STAR Plus, 11.30 p.m.) which is a thriller featuring theatre personalities Vikram Kapadia, Aly Khan and Ritu Raj. It is about three buddies who live in a bungalow, where a series of mysterious incidents take place. It is the first Balaji teleserial without a female protagonist and is popular with the college-going guys.
SREEDHAR PILLAI
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