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Cash relief
LENDING A helping voice to the cause of tsunami victims, popular country music singer Bobby Cash performed at New Delhi's Ashok Hotel this past week.
The show was organised by noted social activist Prince Singhal, mocktail campaigner known for his movement against drunken driving.
Based in Australia, Bobby has created a niche for himself in the country after his first performance at the Tamworth Music Festival in 2003. Having performed with country music legends including Smoky Dawson, of late, Bobby is being called the India Cowboy. "I have performed all over Australia and the response has been great. The market for country music is still evolving but I am happy with the response that I have got so far. Recently I performed in Chandigarh to a crowd of 10000."
Bobby has already released two cassettes but they are hardly seen in the Indian market, consolidating the notion that there is no link between concert attendance and album count. Cash agrees invariably marketing guys who take time to fathom the trend govern Indian music companies. "They want to cut the risk factor so they take time in trying something new."
Cash approves of segmentation of the music industry, something akin to Bollywood, where number of prints and choice of territory depend on the script of the film. "I don't want to dabble into the specifics but the idea is plausible."
Prince promises to take the concert to the smaller centres like Agra and Bhopal where such concerts generally don't go.
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