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Winning formula
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Film Director Ravi Babu has proved to be Soggadu's main asset
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ACTION Tarun and Aarti Agarwal in `Soggadu', a film marked with high production values
NOWADAYS THE fear in any filmmaker's heart is if they produce a series of movies on more or less the same topic, they will be seen as sequels, and unless they improve or at least stay the same in quality the accusation of `cashing in' will be levelled at them. So here while the industry is in a slump, and the audience's taste is confusing, Ravi Babu does not disappoint with his third film.
All those who have seen Soggadu aren't talking about the story or the crew, but going ga ga over the director . Ravibabu is the film's first and the foremost asset.
Despite directing two films earlier, his current flick is being talked about for its technical virtuosity and marvellous sense of storytelling. His talent as a filmmaker comes through even more forcefully in his picturisation of songs. Talk about the film and he says, "it's like any other ordinary love story and all I did was to bring in some good production values to it. I didn't do anything new. With Soggadu I could show that one need not spend a lot to make a film look and feel good. I was very careful with the background colours, costumes, lighting, and some other little technical details behind the screen. All this helped it to look different."
What kind of investment is needed to fuel the growth of entertainment in the industry? "It's a matter of demand and supply.
HELMSMAN Ravi Babu
If people are looking for more entertainment, more movies will be made. If they are looking for alternative sources then there will be fewer films.
As long as you make good films people will definitely come to the theatres and investments in films will follow," sfeels the director. The current crop of filmmakers are coming in for flak for charging huge remunerations, is it a healthy trend? "Finally the decision lies with the producer.
There's nothing wrong if the director asks for a particular sum. This is an opportunistic business. When they are in the limelight they make money.
When you choose a script and a director and when you know what kind of audience you are catering to, you should draw a line as to how much you are going to spend.
If the man is asking for more money and if his market value is not worth then it's the producers problem to solve. Get another director who'll fit into the budget."
Y. Sunita Chowdhary
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