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Pick `N' Move
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FAST FOOD Curry points are a boon for working couples and bachelors
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On the go Instant foods get a make over
Y. Amruth Rao (27) and his wife Sravani (25), both software engineers working at Madhapur, are models for a `made for each other' couple. Together the couple make about Rs. 75,000 per month. But working for the same software firm has its share of stresses and strains. To the couple a rushed breakfast is part of their early morning ritual before they scurry out of their apartment at Sanjeev Reddy Nagar by 7.30 a.m, dodging past chaotic traffic only to reach office an hour later. But back home, after a gruelling 10-hour office shift, neither has any inclination to cook dinner.
But instead of passing the buck, the couple prefers to pick up hot steaming Mixed Vegetable Curry or Chepa Pulusu from the neighbourhood `curry point' and settles down for dinner. A 200 gm pack of curry is more than sufficient for two.
The only effort on their part is cooking rice. "When all your energies are exhausted after a day's hard work, there is no point in going home and starting the entire rigmarole of cutting, cleaning and frying vegetables," says Amruth.
Paneer Butter Masala, Aloo Roast, Fried Brinjal, Gongura Mutton just wish for it and you could even have it delivered to your door. With life rushing past in top gear many families particularly working couples are finding it easier to go for ready-made curries sold at the mushrooming curry points in the city. For instance the crowded Ameerpet, Yousfuguda, Sanjeev Reddy Nagar and Yellareddyguda residential areas have more than a dozen such curry points cashing in on the demand. "Being a bachelor, I find it very convenient to take home a curry packet along with sambar or rasam from these outlets," says Srikanth, accounts officer with My Home Consultancy and a regular customer at the Ruchi Swagruha curry point.
Regular customers
While some curry points sell only vegetarian curries along with their regular sweets and savouries, others sell exclusivecurries - both vegetarian and non vegetarian, along with sambar, rasam and pappu. Capitalising on demand, a number of mess centres have also opened separate curry points within their premises. While a 200-gram curry packet, sufficient for two persons costs Rs. 10-12, a 250 ml packet of sambar, rasam or pappu cost about Rs. 5-6.
"Most of our regular customers are software engineers, professionals and bachelors," says Hari Narayana, of the Venkata Krishna curry point near Ameerpet. On holidays even large families come to purchase the curries, so that people have more time for entertainment.
"Though we mostly have regular customers, about 20 to 30 per cent are occasional buyers," says Ganesh an employee of Sri Sai Abhiruchi, at Himayathnagar, which claims to have many VIPs among its clientele. Cashing in on the fad it has opened up three other branches in the city offering hot and flaming curries with free home door delivery.
R. BALAJI
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
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Thiruvananthapuram
Vijayawada
Visakhapatnam
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