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A chip off the new block



JUST ONE Farah Khan has directed this chips advertisement now catching attention

For over a month now, you must have been watching Lay's Spanish Tomato Tango (potato) chips advertisement making waves in the advertisement world. It shows Saif Ali Khan, Lay's brand ambassador, trying to woo his cookery teacher Hazel in this ad. He presents her Lay's Spanish Tomato Tango flavour, promising "I bet you can't have just one." The flavour subsequently wins over the teacher and they end up doing a tango together! The tango is included to denote the `saucy' flavour of this new variety in Frito-Lay's India's chips range.

The advertisement is directed by Farah Khan and it seems as if after the success of Main Hoon Na, this teacher-student connect is going well with the audience. Farah did make some changes in the original script, though "most of it was based on the teacher-student magic of Main Hoon Na," she admits. She finds it a "little difficult" to direct these ad campaigns, because "you have to say everything within 30 seconds and the script is not yours. But generally the scriptwriters are quite innovative, and so you don't have to wrack your brains to make it work," she adds.

But being "time conscious" she managed by incorporating a few minor changes in the script. For instance, "Saif Ali initially had a rose in his mouth when he bent to woo his teacher. But I asked him to replace it by a Lay's chip."

And since she didn't want to go for looks like "Salma Haque, who can't look like a teacher", she went for Hazel, who "looks pretty and mature". And she included tango, actually a Salsa as it an important part of Spanish dance culture.

Though the three days of shooting and teaching dance steps to Saif and Hazel, "left her tired" she enjoyed because she "kept on munching Lay's chips all the time".

RANA SIDDIQUI

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