Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Small screen's big picture
|
It is windfall for big movies as channels realise they bring in more moolah and TRPs than serials, news and game shows
|
PRIZED DEAL STAR will be promoting and distributing Hrithik Roshan's film "Krrish"
As the battle for eyeballs gets more vigorous among channels, it is windfall for big movies in all languages. Movies rake in more moolah and TRPs than serials, news and game shows in India. Last Thursday, STAR, which has been resisting buying big movies, jumped on the bandwagon. It has announced an exclusive alliance with Rakesh Roshan and his FilmKraft Productions to promote and buy the satellite rights of their forthcoming Hrithik Roshan-Priyanka Chopra film "Krrish", which is a sequel to "Koi Mil Gaya".
The strategic alliance means exclusive appearance of Hrithik Roshan (performance in various shows) on the STAR Network, global satellite distribution of "Krrish", premiere of the movie in India and international markets and promotional rights. Says Rakesh Roshan: "I am delighted to work with STAR which has a wide reach.
It will help "Krrish" get a brand equity." Roshan also said they would be using STAR TV's Singapore studio as heroine Priyanka Chopra plays a television anchor in the film, which premieres in June 2006.
Biggest deal
It is said to be the biggest ever satellite rights and promotional deal between a channel and a film production house. Though both the parties refused to divulge details about the financial aspect, industry observers say the price could be around Rs. 12 crores to Rs. 14 crores.
Says a trade analyst: "Rakesh Roshan had a long association with Sony TV. So STAR must have made a lucrative offer to attract Roshan. The channel, which has all the popular serials and KBC running, has at last realised that it is movies that drive the TRPs in India."
This Deepavali, Filmy, another channel from the Sahara stable will be launched. It will be showing a number of new films along with television premieres of films that have not been released in theatres. Its sister concern Sahara One Motion Pictures has at present 40 movie projects, out of which 20 are on the floor.
The trend in regional languages is also the same, with "Chandramukhi" and "Anniyan" going for record prices to SUN TV. Similarly in Malayalam, if the satellite rights for a Mohanlal film were in the range of Rs. 15 lakhs to Rs. 20 lakhs two years ago, now it is a whopping Rs. 40 to Rs. 50 lakhs!
As Sameer Nair, Chief Operating Officer, STAR India, says: "STAR has been associated with big stars in order to provide quality entertainment. Now what we are trying to offer is a combination of the best in Indian television and cinema as they go hand in hand."
SREEDHAR PILLAI
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
|
