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Off the beaten track

In the not-so-distant future, this handsome concept truck is probably what the Ford Endeavour will look like...


Ford Motor Company recently staged the world premiere of a concept pick-up truck at the Thailand International Motor Expo in Bangkok. Surely, it's a concept pointing towards Ford's very popular Ranger pick-up. It looks fine. But when we put two and two together, we think this could also be the concept for a new Ford Endeavour in India.

An attention-grabbing four-door crew-cab, the 4-Trac stands out from the crowd with its rugged aluminium surfaces and innovative design features.

The 4-Trac has a large vertical face and prominent Ford oval in the middle of the signature three-bar grille.

This dominant feature forms a power bulge that runs from the hood through to the undercarriage. It is flanked by high-tech headlamps and integrated fold-out rope hooks.

Contributing to its powerful on-road stance are a boldly embossed 4-Trac brand; large, clean surfaces down the body side; pronounced wheel arches with integrated side repeater lamps; and 17-inch six-spoke "turbine" alloy wheels with all-terrain tyres.

Reflecting these attributes, the 4-Trac has a strong "rescue" theme with its lustrous red paint, heavy-duty power winches front and rear, integrated rope hooks and tie-downs points. It can carry five rescue workers with access through four large doors.

At the rear, 4-Trac features a unique double-folding, power assisted rear tray with three-step access. This "tailgate within a tailgate" offers inner and outer sections operating together or independently: the outer body-colour section folds down to the ground, acting as a ramp; the inner aluminium section, with unashamedly large 4-Trac branding, folds 90 degrees for ease of loading and unloading.

The rear cargo area features six portable containers - inspired by offshore rescue boats - for carrying a variety of gear, including rescue equipment. Another innovative feature adding to 4-Trac versatility is a rear hatch that enables access from the cargo area directly into the cabin.

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