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Out of the box
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SaharaOne takes viewers to the pre-cable era with the re-launch of "Buniyaad"
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BACK TO "BUNIYAAD" A still from the serial
Like any significant historical event, the Partition too has inspired many stories. And here, if you have to name a serial, particularly on Indian television, that has beautifully brought out the emotions of the Partition, it is Buniyaad that first comes to mind. Lajo ji, Veerawalli, Brij Bhan, Professor Saheb and company, the characters in the serial, are still remembered with nostalgia by many.
For the youth
"But sadly, it is remembered only by the older generation. As little as 15 per cent of today's youth has seen Buniyaad and some others have just heard of it," says SaharaOne Chief Operating Officer, Purnendu Bose. And, this exactly became the starting point that finally led the channel to air this Ramesh Sippy soap from last week, says Bose.
Deepti Bhatnagar, former actress-turned-tele-serial-producer, has bought the rights from Sippy and started beaming it on SaharaOne, Monday to Thursday at 8 p.m.
Says Deepti, "We have made a few cosmetic changes to the serial. For instance, touching up the colour, replacing Anoop Jalota with Sonu Nigam to croon the theme song, etc. We didn't want to touch the dialogue because we realised that every word has something to do with the development of the story towards its logical end."
As to why she chose to buy the rights of only Buniyaad, Deepti says, "It was easy. You wouldn't think twice before buying the rights of Sholay, and on TV, it is clearly Buniyaad." Besides, Buniyaad had not only laid out the norms for a good TV serial those days, it also brought to light quite a few talented actors such as Anita Kanwar, Alok Nath, Krutika Desai, Neena Gupta, Vijayendra and Kanwaljeet. Even Sippy found his future wife Kiran Joneja, who played the role of Veerawalli, on the sets of Buniyaad.
Backing Deepti's point on good content, Bose talks about "the lack of it" on television these days despite the increase in the number of serials.
"In this melee, one doesn't take much time to realise that the soul of TV is missing," he says.
SANGEETA BAROOAH PISHAROTY
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