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Scent and sensibility
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Monica Provenzano, who has modelled for Yardley and Max Factor, was in Chennai to launch a new line of fragrances
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PHOTO: R. RAGU
FRAGRANT MOMENTS Monica with husband Christian Provenzano at the launch
"A woman can get all dressed up, and wear the most fashionable dress, but if she isn't wearing a nice perfume, there's no magic," says the gorgeous Monica Provenzano. A former beauty queen, Monica has modelled for Yardley and Max Factor, but it's perfumes she's passionate about.
"That's how we met," she says. Her perfumer husband Christian Provenzano, Director of CPL Aromas, has worked on Jasper Conran, Agent Provocateur, Jo Malone, Yardley, Austin and Body Shop products among others.
The couple are in the city to launch their new range of perfumes Crazy Moments in collaboration with SFP Sons Pvt. Ltd. Dinesh Patel, Managing Director, SPF Sons says, they've taken their ten-year long association into a business partnership with their `Crazy Moments-Christian Monica' range.
The designer Christian says he has used Indian ingredients such as jasmine, aga wood, saffron and sandalwood. "The Indian inspiration is in fashion," says Monica. Of course, the dosages are different and depend on the climate, and the skin. "I use it in England, and it smells lovely in the evenings."
In Columbia, the women really look after themselves, says Christian. "The men do to," adds Monica. "Look at how handsome he is, and his beautiful heart," she says. The beautiful couple work together, while Christian does all the tests at the lab, Monica helps in the selection of the right notes. "That's what makes us unique. Unlike others, we work as a couple," says Monica. Close to forty perfumes were designed before they zeroed in on the perfect balance for their new range. From the early stages to the packaging, a perfume takes at least a year to create. While the Crazy Moments Pour Femme is evening wear and has a vanilla, amber and woody base, the Crazy Moments Magic is a day perfume with a fresh flower base of patchouli, ylang-ylang and sandalwood. The makers say they have ensured international standards since they expect it to be the country's first international brand and hope to market it around the world under the same name, Crazy Moments.
"It's only a beginning. We hope to introduce new perfumes twice a year," says Patel. "We are also looking at extending the range to creams and other cosmetics," says Christian.
The perfumes are aimed at the 15 to 30 age group and priced at Rs. 900 for the men's perfume and Rs. 925 for the women's.
MEERA MOHANTY
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