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Two rivals in a cup

Coffee and tea have been fighting out an endless battle for supremacy. Now, Nestle, the company that invented instant coffee in 1938, has leveraged its understanding of the changing lifestyles in India to develop New Nescafe 3 in 1 specially for the Indian taste.

Launched in Delhi and Mumbai, it is a milder version of coffee and is the bridge between the taste of tea and stronger coffee. Developed keeping in mind that while coffee is becoming trendy and fashionable, hip and aspirational amongst the youth, most of them are in the early stage of coffee tasting and find it difficult to make good coffee at home. With different dosages and experimental preparations the taste of the coffee varies from strong to weak from day to day.

Claimed to be developed from a special blend of 100 percent pure coffee, dairy creamer and sugar, When added to hot water this gives coffee closer to the taste that the youth supposedly want. The product is being launched in single serve, convenient and trendier stick packaging, at the price of Rs.5. The product will be rolled out in the relevant markets nationally.

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