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Just denim



HAUTE FASHION You can pick up some funky jeans here PHOTO: V. SREENIVASA MURTHY

Pepe Jeans, London, opened its flagship store in the city in style recently. The 1,800 sq. ft. store is Pepe's 51st in India. The event included a fashion show where city models walked the ramp with Pepe's Spring Summer '06 collection.

The show was hosted by RJ Rohit Barker.

Chetan Shah, Country Head, Pepe Jeans, said: "This exclusive store is an innovative concept with an endeavour to keep our young customers excited about the product offerings of the brand."

This new store, on Brigade Road, offers a wide range of jeans collection "inspired by the '50s and '60s era", along with the Spring Summer '06 collection that encompasses fashion jeans, denim jackets, cargoes, capris, skirts and party wear to name a few.

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