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Fun and fizz

Actor Asin is the latest brand ambassador for the new Mirinda

ASIN KA TOUCH The actor at the launch PHOTO: R. RAGU

You can call them the four Ns — New packaging. New positioning. New brand ambassador. New advertising. Recently, Pepsi Co uncapped the four `News' for Mirinda.

The new, round Mirinda logo splices a bright orange fruit with yellow sunrays. Visuals gave way to voice when the next N was unveiled. Pratik Pota, executive vice-president, Flavours, PepsiCo India, and Venkat Shankar, executive director, South, PepsiCo India, said the new Mirinda is for the young at heart.

Visual impact once again took centre stage as splitting screens revealed the new brand ambassador a Mirinda-holding Asin dressed in white top and orange skirt. The actor said this Mirinda was fresh and so had a lot in common with her.

Asin's eyes were riveted on the screen as the latest ad was shown. The actor steals the show at an arm-wrestling competition. A whistle from her turns heads and distracts a contestant. The winner, who has already benefited from Asin's distracting presence, gets a double when a lipstick mark lands on his cheek. The advertisement ends with the new slogan — "Vaikku Kudungae Nalla Use. Drink Mirinda."

Participants could win two tickets to Mauritius by completing the sentence — Mouth ka karo good use kyonki Mirinda." And the winning entry was: "Mouth ka karo good use kyonki Mirinda mein hai Asin ka touch."

PRINCE FREDERICK

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