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Low sodium salt

Saffola Salt, a premium salt containing 10 per cent lesser sodium than other common salts, has appointed Boman Irani as brand ambassador. The salt helps manage blood pressure, which besides causing health problems makes you short-tempered.

Boman stars in Saffola Salt's new commercial Albert Pinto Ka Gussa as Albert Pinto, prone to bouts of anger. Through him, the manufacturer Marico wants to communicate the message of switching to a healthier salt to manage blood pressure and resultant anger. Saffola Salt is available pan-India at a price of Rs. 16 for a one kg pack.

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