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Re-release pays
When the film was first released on February 10, "Chithirem Pesuthadi", directed by newcomer Mysskin, bombed, though it got rave reviews. Seeing its potential for a re-release, producer `Oscar' Ravichandran went ahead and got better theatres, boosted the publicity by putting up vinyl hoardings and popularised the songs, particularly a `gana' number "Vaalameenu_" on television. The song has been rendered and enacted by `Gana' Ulaganathan. All these moves seem to have paid off, as the box-office collections picked up, especially during weekends. Now, the film has been declared a hit by the trade. Says Mysskin: "The item number sans vulgarity has been noticed for its lyrics and style of rendition. It has gone down well with the B and C audiences."
SREEDHAR PILLAI
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Pondicherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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