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The selling point

A chance for management students to put into practice theoretical knowledge

TESTING WATERS From Know ur market PHOTOS: S. SIVA SARAVANAN

For the management students of PSG College of Arts and Science, it was more than just Consumer's Day.

They got a taste of what's is in store for them once they are out of college.

They had to entice customers with products ranging from kitchen baskets to room freshener and party poppers.

Marketing mantras

"Know ur market' 06" — a two-day exhibition organised by the Department of Management Sciences, was meant to give the final year students of BBM and BBM (I.S) practical experience in organising and co-ordinating events as well as marketing products.

The students not only roped in sponsors but also took it upon themselves to sell the products.

Pick your choice

From clothes, computer accessories, chocolates, paintings, perfumes, furniture and grinders were all up for sale at the two-day affair in which over 40 brands took part. Along with known names, there were those who were testing the market for the first time.To exploit the festival mania in the country was the party poppers, imported from China.

At `Sixth Sense', a life style products stall, final year student Raina Singhwi and her friends were engaged in testing their selling abilities.

From hand bouquets and bath sets to room fresheners and shower gels, they tried to sell it all.

"This is an opportunity given to us to exhibit our marketing skills," says Raina.

"It is not only your living and dining room that needs to be fashionable but your kitchen too," says Shyam, a BBM student, before waxing eloquent about the star attractions of the product.

His mission was to sell PVC coated and stainless steel coated kitchen baskets.

If the students were out to woo the customers, there were stalls that proved to be an irresistible draw for the students.

Girls flocked to Praeksha, the garment stall where salwar kameez, printed skirts and tops and sarees were sold at special rates for the students.

The Oracle store drew the attention of the students to the daylong conference on Oracle and the job fair.

A dash of the traditional

Tanjore paintings on display captured the glory of the Maratha rulers. The paintings were done with natural colours, pigments and gold foils and were embedded with gemstones.

Some innovative students chose to be offbeat.

They set up a stall showcasing the activities of their department.

Photographs of the cultural events and meets held by thie department were displayed. Copies of the best project reports and assignments were also exhibited.

ANIMA BALAKRISHNAN

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