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The show begins...
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The Wills Lifestyle Fashion Week unfolds this week
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ALL SET Fashion Designer J.J. Valaya with his creation PHOTO: SHANKER CHAKRAVARTY
After the Bollywood Fashion Week here comes the India Fashion Week! Wills Lifestyle India Fashion Week starts with an edge. Lakme Fashion Week having managed to shore up some key buyers while WLIFW boasts a long list of designers that matter. Apart from Ashish Soni and Sabyasachi Mukherjee and to an extent Narendra Kumar Ahmad, most at Mumbai frittered away the opportunity by going for flash bulbs. Going beyond the tamasha, Rathi Vinay Jha, Executive Director, Fashion Design Council of India promises "a bigger and better show with focus on making WLIFW a serious trade event." Designer Payal Jain, who is on the FDCI board shares, "We are going to have some quality international buyers like Fifth Saks Avenue, Harvey Nichols, Riyadh and Blooming Dales." With Walter Dammers bringing in his expertise of London Fashion Week, the newly introduced two ramps are expected to have an international look.
With 80-odd designers on show and in stalls, some theatrics is expected on the ramp. If Malini Ramani is getting ready to create a party mood for her show, Paras and Shalini of Geisha Designs are working towards a coffeehouse ambience. In a significant change this year, FDCI has not restricted the designers to any price points.
From the design perspective, largely the focus remains on the Edwardian era with most designers trying to blend the old and new together . Some like JJ Valaya, who would be launching his new label Valaya Quantum this year has gone futuristic with his circa 2040 interpretation of three of the greatest warrior clans of all times.
ANUJ KUMAR
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