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Ring tone and you
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Your mobile ring tone defines you
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It was hailed as a historic moment in the annals of Indian classical music. Telephone giant Airtel and music label Music Today launched a new ring tone service based on Indian classical music the other day in Delhi. Rajas of the raga world, Pandit Hari Prasad Chaurasia and Pandit Shiv Kumar Sharma, were present to lend support and play a short concert each. It almost seemed as if the announcement was as significant as the invention of the radio or the gramophone disc.
The music maestros, though, had a point when they appreciated the very fact that Airtel was helping classical music "reach out" to the public at large by making available to mobile phone users ring tones based on ragas of Indian music. Pandit Hari Prasad recalled how the first time he approached a leading music company for a recording, he was greeted with, "Do you want us to go bankrupt?" Today, the situation has come full circle, with companies lining up at his and other musicians' doorsteps to cut albums, and even associating classical music with the fashionable world of ring tones.
Pandit Shiv Kumar Sharma, with whom the flute maestro has had a long partnership, both on the classical front and in music for Hindi films like `Silsila,' `Chandini' and others, was in sync with contemporary lingo. He also remarked how listening to Indian classical ragas even for a few minutes brought "peace, tranquillity and relaxation."
ANJANA RAJAN
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