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The tractor woman!
EXEMPLARY Mallika Srinivasan has recently bagged the Lakshmipat Singhania National Leadership Award
From her looks, you wouldn't be able to make out that she is such a successful businesswoman. For she exudes a simplicity and a class devoid of all affectation. But when Mallika Srinivasan went on the stage of Vigyan Bhawan in New Delhi recently, she gave many a reason to think whether it is necessary to look successful to match up to one's success level. Director of the Chennai-based Tractors and Farm Equipment Limited (TAFE), a unit company of the Amalgamations Group, she received the Lakshmipat Singhania - IIM Lucknow National Leadership Award in the category of young leader in business.
Says this postgraduate in Econometrics from the University of Madras and a student of Wharton School of Business, University of Pennsylvania, U.S.A., "It wasn't always easy to meet challenges but my studies in the U.S. helped me to remain focussed. Moreover, I always kept in mind one important thing that time never returns. God gives you one life, so make the best use of it."
We may remember loving a teacher most from our school days, whose subject we would have liked the most.
Mallika too has memories of a good teacher who cultivated a sense of direction in her. "My Hindi teacher would always encourage me to pay attention to details. He would come on a bicycle and was always on time. So from him I learnt that physical labour, time management and attention to details are the three perquisites to achieve success," she recalls nostalgically.
Double returns
And this attention to details in her company led her to reap double the previous year's revenue this year. Besides, she says, her company after recently acquiring Eicher, the famous tractor company with a turnover of 34000 tractors last year, has increased it to 66000 this year. Mallika, in the course of her association with the tractor industry, has also become the Business Woman of the Year for 1999, the first award for India instituted by the BBC, U.K.and has been rated as one of the 25 Most Powerful Women in Indian Business.
Another recognition she received recently was the Astitva Award for Exemplary Women by Zee Television.
She is now trying to reach the remotest of the villages in India to benefit them in agri-business through her `truck-power'.
"Half of India is still in villages. Through our adoptive research we will make services related to agri-business available to farmers at their doorstep," she promises. More power to the truck!
RANA SIDDIQUI
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