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For a 4D feel



A MARVEL The 4D cinema hall at Spice World in Noida

If you weren't thrilled by the 3D cinema effects then better move on to the next level of technological advancement in the field of film-watching. Yes, the new age 4D cinema is here. Surely a big step forward in our entertainment industry, the 4D screen is now a part of the Spice World theatre at Noida.

Launched this past week after an investment of about two crore rupees, the 4D arcade is all set to thrill viewers by taking them along with the movement of scenes on the screen. The viewers will feel all the bumps, the dipping and turnings and will enter into a virtual world.

With a seating capacity of 50, this technological marvel has in its arsenal a seamless blended cylindrical screen and never before effects like the windblasts, water sprays, leg ticklers and a lot more, which are sure to provide a larger than life experience to the viewers.

Speaking at the launch, B.K.Modi, Chairman, M Corp Global, the group behind the hall, said the launch of this 4D screen is a huge leap towards hi-tech entertainment in India. Also, he told the press that they are looking to set up similar cinema arcades in more than 20 locations across the country.

Aditya Sikri, CEO, Spice World, addressing the crowd, said the aim is to provide internationally acclaimed animated solutions to the consumers.

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