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Virtual entertainment

The `Virtual Request' through user-friendly kiosk of SS Music is popular among music lovers

ENTHUSIASTIC A crowd puller PHOTO: M. MOORTHY

With the launch of `Virtual Request,' the new age yuppies of Tiruchi will have yet another reason to get involved with the Southern Spice

Music, a 24-hour multi-lingual music channel.

SS Music has installed an ergonomically designed, user-friendly kiosk at the Nilgris Department Store on Bharathidasan Salai, where visitors can use the web cam and computer to record requests for airing their favourite numbers.

Popular programme

This will then be retrieved and played back in `Virtual Request,' one of the popular programmes in the music channel.

VJs Cary and Pooja Ramachandran took part at a function organised in Tiruchi on Wednesday in connection with the launch.

"Virtual Request gives everyone an equal opportunity to be seen on television and is already popular with music lovers of Chennai, Bangalore, Hyderabad, Kochi and Vijayawada. Weekend participation is going as high as 300 across these cities," said VJ Cary. Beside this, Virtual Request has also won an award, `Best Media Innovation,' from the Advertising Club of Madras in 2004.

"As a channel now entering sixth year of operations, we already have an active and involved audience, if responses to programmes such as `Connect' and `Reach Out' are any indication," he added.

Welcome move

Cary also says that bringing such concepts to tier-two cities like Tiruchi is welcome move by the channel. "It is not just the people in major cities listen to music. Even here there are lot of people who love and enjoy good music. And I am sure this concept will be an instant hit in the city," he said.

And those who visited the store in the evening were indeed taken by surprise. "The good part in this concept is that we get a chance to see ourselves on TV and that is certainly exciting," said a visitor who had requested for a song from the film, `Ghajini.'

G. PRASAD

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