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Ring in rural centres
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Sanjeeb Paul believes moving call centres to rural areas would go a long way in solving the problem of unemployment
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It's well past midnight and the thought of call centres crosses my mind. Oh sorry, did I say "call centre"? I should rather call it "contact centre", where you build your company's relationship with customers: both existing and prospective. But more than the name, my concern is with the development it has brought to India.
Call centres have provided employment to over 4,00,000 directly and about 50,000 in associated services like transport and housekeeping.
The number of individuals, mostly youth, working in these organisations definitely brings down the unemployment rate in our country. But there are many issues which I would like to highlight about this industry. Firstly, it is an accepted fact that they have provided many job opportunities, but mostly for those staying in cities and lager towns.
A majority of them are from colleges and educational institutions located in the metros and mini metros. The unemployment rate is still on a steady increase in the rural areas, which still constitute about 70 per cent of India's population.
The need for employment of rural youth is as important if not more as that of the urban youth. So how are the claims of balanced development projected by the Government justified?
The Government can provide better infrastructure in rural India and ask companies to start operations there. That way they will not only be providing employment to rural youth, but also be developing infrastructure. In fact, it should be made mandatory for companies to start call centres all over rural India.
Of course a major chunk of these contact centres will have to provide support in local language for the local population of the state. This can provide an addition of more than a million jobs and ample revenue for the government to improve rural education and healthcare.
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