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The jewel in the pradox

The `Jewel Collection' sells an ambience and not just pieces of furniture

Sophisticated, warm and inviting are three words that aptly describe the furniture in Paradox One. The studio of Raseel Gujral and Navin Ansal has now shifted to The Crescent, a new home to some of the biggest names in fashion. The Jewel Collection, according to Navin, is primarily an extension of all that they are exploring, in terms of décor, accessories and furniture. Categorising it as `mood furniture' Raseel says, "Here at Paradox One, our aim is to sell an experience, not just a piece of furniture. We want our buyers to carry the dream, the mood and the ambiance home." She calls her work "serene drama", a paradox in itself.

The shiny cushions, metal and mother of pearl add glamour to the contemporary designs. Different settings or moods have been created with the help of accessories, paintings and rugs. Raseel's designs are said to be constantly evolving as she tries to create something exclusive. She says, "The only thing that is constant in my work is my thread of consciousness, and it is this sensibility that makes my work recognisable."

Raseel points out, "Our country has such a rich heritage. It is the storehouse of so much creativity. It adds so much more value to the product, and makes it inherently rooted at the same time."

Raseel looks after design, while Navin takes care of operations and administration. Asked about their expectations from the collection, the duo says there are no expectations. "We follow a simple philosophy — we will do our best, and whatever is appropriate, will follow." The two seem to enjoy their work, and are happy because they are not in the rat race.

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