Metro Plus
Bangalore
Chennai
Hyderabad
The coolest one!
|
Hundred varieties of ice cream! Well... that's only the tip of the Iceberg
|
Sri Krishna Sweets now offers ice creams as well. Thanks to a tie-up with Iceberg, a vegetarian ice-cream brand, all its outlets have reserved space for these frozen desserts. To spread the word about this tie-up and the distinguishing quality of its "100 varieties of ice creams", Iceberg recently organised a press conference at the sweet major's Purasawalkam outlet. With the scribes encouraged to check out the flavours, taste buds were as much at work as pens.
The "cream" of the crop were: Spicy ("mixed with choicest spices and nuts"), coconut and birthday cake ice creams and the kulfi that came in a tiny earthen pot. Sugarfree low-calorie ice creams were part of the fare. Some of the flavours came in novel packs — its orange treat is actually packaged in a soft and moist orange skin.
P. Srinivasan of Perfect Food Products, which manufactures and markets Iceberg, said the ice creams are filled with ingredients conducive to good health ("our ice creams contain protein, calcium, phosphorous, iron, vitamin and thiamine in large quantities). They are made in an environment that promotes hygiene and prevents infections ("the machinery is scrubbed clean with idophor solution and hot water, and the six-stage process involved in the preparation eliminates the use of bare hands") and are 100 per cent natural. "When we say mango flavour, it is mango we use. There is more of the real thing in all our flavours and our ice creams are 100 per cent vegetarian. Iceberg is now present in three cities — Chennai, Tiruchi and Thiruvannamalai — and over 350 outlets across the State.
PRINCE FREDERICK
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Hyderabad
|
