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Ride the easy way


The cycle has always been an easy and effective mode of transport for short distances. No fuel required, and that's why it remains the most eco-friendly vehicle. But over the years there has been a change in the making of cycles. Innovative technology and a sleek look is the name of the game

Keeping the trend in mind, TI Cycles of Indiahas launched its flagship store called BSA Go in East Delhi's Hargobind Enclave. . Astore with a contemporary style and features, it has a variety of cycles for all age groups and different strata of society. The price ranges from Rs.2000 to 8999.

Test track

Instead of touch and feel, one can feel and try the cycles of their choice on a "test track" and can simultaneously watch oneself ride in a life-size mirror placed before the test track in the store. The store, located just off Vikas Marg, has also provision for toddler cycle.

The attraction of the store is "BSA Foldman", a folding cycle, which can be folded in three easy steps and could be carried anywhere. This "BSA Foldman" cycle has two models priced at Rs.7999 and 8999. "TI Cycles has always led the way. With an in-depth understanding of buying behaviour, TI has now designed the BSA Go store. It is at par with any cycle store around the globe," says Ram Prasad, President TI cycles of India. The company is a part of Chennai-based Murugappa Group.

"The unique feature of this store is it provides servicing at the door step for first three months," says the showroom owner, Videsh Gupta.

Besides selling cycles, the store also provides various kinds of health equipment which include the "BSA Trim Gym Jogger," a kind of treadmill for exercising, which also tells the user about his blood pressure reading while exercising. The machine costs Rs.8345.

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