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Crystals, anyone?

With a new creative designer on board, Swarovski unveils a collection of jewellery and home decor pieces

SWAROVSKI TIME? A piethora of fashion jewellery in crystal

If their clutches and brooches are to be `seen with' in Cannes and Oscars, the home décor pieces are gaining ground for Feng Shui value and `feel good' factor. Swarovski, the Austrian cut crystal major, has not stopped churning out new lines and ideas since Daniel Swarovski decided to move to Tyrol to establish the crystal industry about 111 years ago. Five generations later and with a new creative designer Nathalie Colin on board, on offer this season are a plethora of fashion jewellery and home décor pieces in newer cuts, colours and finishes.

"Crystal pearls and matte crystals are the new offerings," says Shiv Kumar, country manager, consumer goods division, Swarovski, throwing light on the Fall/Winter 2006 Collection that was unveiled in Shanghai recently. The collection will hit the stores here in mid August. The party collection of accessories, clothes and macaw, leaves crystal peridot vases in the home jewel collection will follow the current Lovlots in stores here.

Dynamic, vibrant and light-hearted, Lovlots features nine figurines from the brand's silver crystal range. The figurines with an attitude - quirky eccentricity, funky and sometimes outrageous, promise to form a bond with the owner. Lovlots also go a step ahead to be featured on belts, bags, jeans and more.

With the ensuing Fall/Winter 2006 Collection that is inspired by Art Nouveau and homage to the founder, the brand plans to take the crystal to a higher level adding gemmological value to the product. "We are looking into development to combine precious metal in future to come to a higher level in product offering," says Robert Buchbauer, international member of the executive board, Swarovski. The brand also plans on adding 50 more new colours and bringing in more synergy between home décor and hi fashion lines.

Much like the swan, the brand's logo, the lines continue to charm with the grace, opulence and poise. For now have a dekko at the Lovlots till the prêt a porter, diffusion and signature lines inspired by Asia arrive in stores next.

SYEDA FARIDA

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