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The dividing line

When does the thin dividing line between news and entertainment blur? These days, news channels are promoting Hollywood and Bollywood movies in a big way, under the tag "exclusive".

To promote Bollywood's big movies, special promos and content are made exclusively for the television audience. Recently, to promote "Fanaa", Yashraj Films (the producer) showed Aamir Khan and Kajol engaged in a candid conversation.

Many channels such as NDTV, Sony and MTV ran this promo as an "exclusive"! News channels seem to be constantly on the look out for such entertainment contents to fill up the slots. And the film producers are only too happy with the free publicity.

Watch out for the promos of Karan Johar's "Kabhi Alvida Na Kehna"!

SREEDHAR PILLAI

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