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Lessons in marketing

Philip Kotler shares his views on marketing

Here's a chance to clear your doubts whatsoever on marketing fundas. And who better than Philip Kotler himself to tell you the dos and don'ts? In a programme titled `Lessons in Excellence,' marketing guru Philip Kotler will be part of a three episode series sharing his views with an expert panel. Anchored by Anuradha Sengupta, Kotler will be sharing his views with the panel - Bhaskar Bhat, MD Titan Industries, Kishore Biyani, MD Pantaloons and Bala Balachandran, Founder and Hon. Dean of the Great Lakes School of Management, Chennai. Issues discussed will include the changing nature of marketing in India and challenges faced. The episodes will be aired on CNBC-TV18 on September 2, at 7.30 p.m., and September 3, 12 noon.

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