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Roasted namkeen too!

Lehar Namkeen introduces Leher Lites, in three new tastes

SPICY TREAT Mandira Bedi endorses new Lehar Namkeen varieties

From potato snacks to wheat and dal mixtures, Lehar namkeen has come a long way. A brand of Frito Lay India, it has introduced Leher Lites Roasted, available in three varieties: Chatpat Churmur Mixture, Tangy Wheat Mixture and Healthy Dal Mixture. Available across key cities in India, Chatpat Churmur Mixture is priced at Rs.25 for a pack of 110 gm; Tangy Wheat Mixture is priced at Rs.25 for 140 gm, and Healthy Dal Mixture at Rs.35 for 190 gm.The commercial with the tagline "Itna tasty ki aap mannoge nahi yeh roasted hai" will be on air from the first week of October. "Our new range is healthy, low in calories, fat and oil without compromising on taste," says Manu Anand, Managing Director, Frito Lay India. Says Mandira Bedi, the brand ambassador of Lehar who unveiled the new range at Intercontinental, The Grand. "My association with Lehar goes back to its first slogan `Kya karein control nahi hota' which is my personal favourite too. This time with the introduction of this product, I can say control ki zaroorat hi nahi padi since it has fewer calories without any compromise on taste."

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